Friday, March 24, 2006

> MicroMedia Paper/Digital Paper

I have spent the last year or so creating catalogues and...whew, I have certainly learned a lot. Besides all the technological advancements in digital workflow, I found myself wondering, "Why DO we spend all this money on postage and printing?"

Well, according to the good people at the MIT Advertising Lab who seem to have answers to many of my musings, by 2015 that will all change.

"MicroMedia Paper
This snapshot-sized display can play music, movies, and more
Price: $50 for a 10-pack
Designer: Lunar Design
Executive Summary: Wafer-thin display and storage finally brings digital media to the familiar format of paper
Tech Barriers: Flexible, disposable displays; radical new GUI; millimeter-thick batteries
Target Market: Photo-sharing families, 35 and up, plus execs wanting fancy business cards
Projected release: 2015"

And according to Forbes, "There is no shortage of designs for futuristic electronic paper. Various designs of this magical stuff will allow entire books to fit on a single memory-enabled, polymer sheet, displayed using infinitely reconfigurable magnetically-charged pigments; or futuristic printing technologies that will allow mass-produced super-cheap color screens that could be applied like wallpaper. One of the more interesting e-paper concepts comes from the techno-futurists at Lunar Design, who have imagined a product for the year 2015 called MicroMedia Paper. Available in packs of ten for around $35, these ultra-thin, mini color screens would work using replaceable "power sticker" batteries and would be controlled using touch sensitive buttons and a volume dial that adjusts the integrated speakers. Video, pictures and teleconferencing imagery could be transferred using a built-in wireless connection."


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