> The Tube Network: A Simple Idea That Is Radically Different
Music = Memories.
It's a simple equation, a simple statement but one that is incredibly powerful. We remember certain times, certain people, and certain places when we hear a song. Some of us, myself included, have a running soundtrack in our heads. At this point in history I am pretty much convinced that there is nothing that cannot be addressed by a rock lyric. Try it sometime, there really is a rock lyric for pretty much any situation you find yourself in.
For those of us who have such a near-psychotic connection to music there is The Tube Music Network.
But what is on TTN is only part of the story. The broadcast of The Tube Music Network will be achieved via a unique concept referred to as "multicasting," which will enable consumers to receive The Tube Music Network, free, over-the-air on new television sets that are enabled with digital tuners and via digital cable service. Multicasting has only recently been possible due to improvements in digital signal transmission compression and new FCC regulations that enable programming to be carried on a broadcaster's digital bandwidth.
In 1996, Congress passed the Telecommunications Act which gave the new digital spectrum to existing broadcasters for the transmittal of digital broadcast signals beginning in 1998. The FCC has mandated the move to the digital spectrum, thus enabling broadcast stations the ability to air additional programming channels.
Hey, an FCC mandate plus the ability to air additional programming channels. Sounds like a new market to me.
US News & World Report Article-4/24/06
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